Press Release for Effective Marketing!

Consumers buying decision have always been influenced by the PR efforts. What media tells about your product/brand influences the shoppers more than the direct advertisements. It appears like third party view and seems more dependable piece of information. A recent study about buying pattern of customer revealed that they recently read about the product somewhere or saw the recommendation on some third party source. Information put on company website or company material is seen more as the Advertising rather than authentic information. Opposite happens with good PR, just talk is also considered as authentic information!

A Press Release is the start of all this. How to use PR as a conduit to boost sale? Try this

• Choose Effective and Influential Media: Press Release helps gain media coverage that reaches to the targeted audience. With specialized websites and blogging media, it is possible to run the PR entirely online. Even the social media and networking sites can be used for the reason. Target specific online editors and popular webmaster, use the freely available news distribution service online to reach to thousands of online newsrooms or even run personal e-mails to the editors of conventional media sources. The way customers are getting interest in online shopping in India, gaining coverage in online media will build Brand's credibility and influence shoppers decision at a point in their shopping process when they can directly go to your shopping site.


• Direct Customer Focused Press Release: Your product might not be of great interest for the media at current phase of your company. May be it is not big enough to grab attention of the media but for sure may grab customer fancy. You may turn your simple press release into an effective sales tool by sending it directly to the customers mail box from your customer database, embedding it in the body of the mail, not as attachment. Include the link to the appropriate landing page to give direct product experience for the customers who want to click through. It seems innovative and maximum times it compels your customers to check out what is new and exciting happening on your website.


• Online content offer: Users online have a tendency to look deeper before they make their first buying experience. It is important to make sure your website has a News, a Testimonial and a Press Release section attached to it. Customer show great interest in purchasing from a business that supports a cause they care for, include press releases that shows your company's policy related to such cause and the work your company is doing for that cause. Make your potential customer aware of the positive news happening at your end, the chances of them buying your product over competition is more.


• Search Engine Optimization: The distribution of your Press Release can be directly related to the SEO for your website. Optimize each of your press release to include your most related search terms. Press releases are like a chain of links that leads traffic to your website and gives the spiders of the search engines to find your page in better way.

And to do this you don't need to sell out earth. There are several ways you can do it online and for free.